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Council Logo
The logo colours are blue and green. These are environmental
colours depicting the sea meeting the land inside a unified
format. The diagonal lines suggest upward movement, mountains,
rivers, roads, energy, vitality, leadership - pointing to
the TDC.
The Timaru District Council Corporate Logo is used on all
corporate documents, signs and buildings. A Style Manual is
available which sets the standards for use of the Logo.

Coat of Arms
The grant of armorial bearings to the City of Timaru was
made by the College of Heralds, London, by letters patent
dated 18 October 1977. The original grant document with its
impressive artwork and gold seals is displayed outside the
Council Chambers in the upstairs foyer at the District Council
Building, King George Place, Timaru.
Although granted to the former Timaru City Council, the heraldic
emblems used are equally applicable to the whole District
and use of the Coat of Arms by the District Council has been
approved by the New Zealand Herald of Arms.

The description of the Arms reads:
"Per Chevron Azure and Argent in Chief two golden fleeces
proper in base a Plough Azure, on a Chief Wavy, Or, two
Lymphads sails furled and pennants flying from each main
mast all Gules; And for the Crest - Upon a helm standing
on the battlements of a Mural Crown Argent, in front of
a Sun, Or, rising therefrom a Kiwi Proper, mantled Azure,
doubled Argent;"
With the supports being: "Two Sea Horses each gorged with
a chain pendent therefrom a Tau Cross, Azure, the Compartment
comprising Water Barry, Wavy, Azure and Argent."
"The whole standing on a scroll, Azure, with the words
'Palma Non Sine Pulvere'."
The significance of the main features in the Coat of Arms
are as follows:
| Chevron |
(Inverted 'V') symbolises the
proximity to Mount Cook |
| Fleeces and Plough |
Denotes the importance of agriculture
and pastoral activities in the District |
Lymphads (Sailing Ships)
Seahorses and Water
Barry Wavy (The Sea) |
Show the City's dependence
upon the sea and the importance of maritime based commerce |
| Helm (Armoured Helmet)
and Mural Walled Crown |
Are symbolic of civic authority |
| Sun |
Indicating the District's sunny
climate |
| Kiwi |
The flightless native bird
used as New Zealand's national emblem and indicating that
Timaru is situated in New Zealand |
| The Motto |
Latin for "No Reward Without
Effort" |
| Colours |
Or - means gold
Argent - means silver
Gules - means red
Proper - means in natural colours
Azure - means blue |
The Timaru District Council Coat of Arms is used to accentuate
the civic responsibilities of Council or to denote Mayoral
authority. Examples include Mayoral stationery, Mayoral messages
in official documents, Citizenship Ceremony documentation
and the like.
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